REGISTER A NATIONAL DAY
A recognized National Day, Week, or Month gives your idea a dedicated annual moment — creating recurring opportunities without starting over each time:
National Day Calendar is the original and leading authority on National Days, Weeks, and Months, with millions of visitors each year and coverage across media, broadcast, and publishing. A recognized day on our calendar puts your cause, brand, or idea in front of that audience every year.
We approve a small percentage of applications each year — ideas with a clear public purpose and strong supporting detail consistently advance furthest. If you're ready, jump to the form — we look forward to reading your idea.
See what's possible
National Fry Day
Checkers & Rally's
Campaign to move the date to Fridays with petition and free fries promotion.
National Smarties Day
Smarties Candy
24-hour social campaign with giveaways and hashtag engagement.
Jeep 4x4 Day
Since 2013
Brand loyalty loop transformed into category-wide celebration.
Part of our Founder Family
What Makes a Strong Submission
We look for ideas with a clear reason to celebrate each year and ideas that people outside your organization would want to celebrate. Our committee researches every submission before discussion, so detail matters. Helpful submissions typically include:
- A clear explanation of the idea and why it matters
- Background information and supporting details
- Supporting links (websites, social media, or digital media)
- Primary contact information for the lead organizer
› Additional guidance for specific situations
- › Include a secondary contact for larger organizations
- › If representing a PR client, please disclose the organization name
- › Keep the proposed name as short and clear as possible
- › If the title includes a trademarked name, the application must come from the owning company or an authorized representative
Why would someone unfamiliar with your cause feel inspired to celebrate this day? That's the story we're looking for — tell us about the broader appeal of your idea, not just what it means to your organization.
Complete applications give your idea the best chance of advancing to committee discussion.
Before you apply: Search our website to ensure your idea is unique. We do not review applications for observances already on the calendar. If one exists, contact us to learn about Official Sponsor, Official Product, or Official Destination opportunities.
How the Review Process Works
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1
Every application is read
Each submission is read and researched before going to the committee. We take this process seriously because National Days matter to the people and organizations who submit them.
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2
Committee review
The committee discusses submissions. We receive a large volume of applications daily and are typically a few weeks behind in our queue — please allow 4 to 6 weeks before following up. We take every application seriously and read them all. We genuinely enjoy discussing your ideas because it shows us how much people value our calendar. If we approve your submission, you'll receive a congratulations email with next steps.
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3
Decision notification
If your submission is approved, you will receive an email with next steps, including selecting a package. Once you've selected your package and all materials are ready, your observance will go live on the digital calendar immediately or on a date agreed upon. Inclusion on the printed calendar is determined by meeting the deadline for the next printed calendar year.
All submissions are confidential and will only be discussed with the organization or representative who submitted the application.
National Day Calendar does not establish National Days for famous individuals. That type of designation requires action outside our process and we are not affiliated with any state or federal government agency.
If your submission is not selected, we do not send a notification — but you are welcome to contact us to explore Official Sponsor, Official Product, or Official Destination opportunities for observances that already exist on the calendar.
Your observance already exists?
If the observance you want to found already exists on our calendar, you can still benefit. Become an Official Sponsor, Official Product, or Official Destination to partner with the existing observance and gain visibility with its audience.
Official Sponsor
Your organization is recognized as the official sponsor of the observance, with placement on the calendar page and visibility across our platform and content.
Official Product
Your product or brand is designated as the official product of the observance, tying your offering directly to the annual celebration and its audience.
Official Destination
Your location or venue is named the official destination of the observance, earning national recognition connected to the annual celebration.
Contact us to learn more about any of these programs or to discuss which may be the right fit for your organization.
Submit Your Application
Complete the form below to submit your idea for review. The more detail you include, the better your application's chance of advancing to committee discussion.
Applications are received from individuals, nonprofits, small businesses, and national brands of all sizes.
Before you apply: Submitting your application is free. If your observance is approved, you'll select a package that includes media outreach, social amplification, branded proclamations, and more. Packages are designed to fit organizations of any size. Our team will help you choose the right fit for your organization.
Common Questions
Can I submit more than one idea?
Yes. Each idea requires its own separate application.
Can I reapply if my idea is not selected?
Yes, you can reapply at any time.
Are international observances accepted?
Yes. We consider applications from organizations and individuals worldwide.
Does getting approved cost anything?
Applying is free. If approved, you'll select a package that includes media outreach, social amplification, branded proclamations, and more. Our team will help you find the right fit for your organization.
Can my day be included in the printed calendar?
Yes — printed wall and desk calendars have earlier production deadlines than the digital calendar. If your observance is approved, we will advise you on timing.
When will I hear back?
We do not review applications the day you submit them. Because we receive a large volume daily, we're typically a few weeks behind. We read every submission and discuss them with care. If approved, we'll send you a congratulations email with next steps. Please be patient with us as we work through the queue.
How will I know if my submission was reviewed?
We do not send notifications for submissions that are not selected — the absence of an email does not mean your idea wasn't read. Every application is reviewed and discussed before a decision is made.