NATIONAL CURVES DAY- Second Wednesday in October

National Curves Day | Second Wednesday in October
(Last Updated On: November 8, 2022)


National Curves Day on the second Wednesday in October recognizes plus-sized women and men all across the country.


Expect a fashion, beauty, wellness, fitness, networking, and branding experience; it’s something for everyone! Guests include top designers, celebrity models, bloggers, editors, media insiders, and +influencers from across the globe.

The celebration is an opportunity to indulge in curvy fashion and build confidence. No matter your style, embrace the day and your curves with confidence and explore designs that fit you!


There are several ways to participate in the celebration. 

  • Wear something RED on the second Wednesday of October
  • Share your favorite styles with flair.
  • Explore fashion design made for curves and encourage others to do so, too.
  • Stop body shaming. It takes a lot to feel comfortable in our own skin – there’s no room for stigma about our bodies.
  • Share a selfie on social using #NationalCurvesDay, #DapperBomber, or #CurvyBombshell rocking your red to show support.

Be the change you want to see. A significant portion of the annual Gala’s proceeds will fund the organization’s mentoring programs and/or a charity of choice.

Confidence is Key, Knowledge is Power, and Support is Everything! Join National Curves Day, Inc. in advocating for self-love, inclusion, and diversity through Embrace. Encourage. Empower. Show off your confidence by using #NationalCurvesDay to share on social media.


Zak (KSecret Dunbar-Bell), Creative Director and CEO of Jon Marc Collection, created National Curves Day in 2015 to encourage women (and now men also) to love who they are right where they are! In 2016, National Curves Day became incorporated as a global non-profit (COED) social organization embodying inner peace, confidence, love for self, and others. Their foundation mission is built on, “Embrace. Encourage. Empower.” for the curvy and plus-size community.

In 2015, National Curves Day launched with over 100 weeks of social media promotion encouraging women to embrace all things plus positive while at the same time strengthening efforts to stop body-shaming. As the movement grew, so did the urge and desire to empower men who faced challenges battling society’s norms. In 2017, the event became COED (inclusive) and the organization’s mission of Embrace.Encourage.Empower. attained equal purpose.

In 2018, the Registrar at National Day Calendar® proclaimed the day to be observed annually on the second Wednesday in October.

For more information email or 301.404.9436

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