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National Barbie Day - March 9


On March 9th, National Barbie Day celebrates an iconic toy that premiered on this day in 1959. Barbie debuted at the American International Toy Fair in New York. 

March 9th, 1959 also celebrates Barbie’s official birthday.

Barbie’s full name is Barbara Millicent Roberts, and Ruth Handler created the fashion doll. While toymakers mass-produced toys for years, before Barbie, none of them had adult features. Barbie’s adult features made the toy a first of its kind. Interestingly, Barbie’s marketing strategy extensively relied on television advertising. For example, Barbie was the sole sponsor of the Mickey Mouse Club, marketing directly to children. It was a unique approach for the time. Estimates place over a billion Barbie dolls have been sold worldwide in over 150 countries. 

Detractors often criticize Barbie for being an unattainable ideal of a woman. While her figure alone is unrealistic, over the years, Barbie evolved both in style and shape. In 2019, the Barbie brand honored pioneering women across several eras, as well. The modern Barbie offers positive role models in business, science, education, and more. And Barbie keeps changing with the times, too. 

In 1961, Mattel introduce Ken Carson as Barbie’s boyfriend.

In 1998, the Toy Hall of Fame inducted Barbie into its hallowed halls. The toy joined hundreds of other famous toys, some of which National Day Calendar celebrates throughout the year. Some of those include the Duncan yoyo, chess, and Radio Flyer wagon

HOW TO OBSERVE #NationalBarbieDay

Be sure to join in the celebration with fans all over the world. While you’re at it, be sure to invite friends and family to join you, too.

  • Visit the largest Barbie Museum in Montreal.
  • Explore the Toy Hall of Fame.
  • Discover vintage barbies tucked away in a closet, attic, or basement – they may be worth something.
  • Introduce a Barbie doll to a new generation.
  • Read Dream Doll: The Ruth Handler Story by Jacqueline Shannon.
  • Throw Barbie a birthday party with all her friends.
  • Share your favorite Barbie Doll and accessories.

Use #NationalBarbieDay to post on social media.


National Barbie Day commemorates the day the Barbie doll made its debut in 1959. However, we have not identified the origins of the first celebrations. 

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