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NATIONAL BALAYAGE WEEK – Week of August 16

National Balayage Week - Week of August 16

NATIONAL BALAYAGE WEEK

National Balayage Week during the week of August 16th ushers in a celebration of highlights, specks of gold, sun kissed-tresses, chestnut ombres, and everything in between! It comes just at the end of summer recognizing the radiance of freehand strokes mimicking the beauty of summer.

balayage {baa-lee-yaazh}

The free-hand hair painting technique called balayage comes from a French word meaning “to sweep away” due to the action of sweeping the lightening onto the hair. Originating in 1970s Paris at the Carita Salon, the trend soon exploded onto the style scene. In the ’70s, this technique was initially called “Balayage a Coton” for its use of cotton strips to separate the colored hair from the untouched portions. The method has now evolved and is definitely not just for blondes! Brunettes, redheads, even those with black hair can all take advantage of this creative hair painting technique – adding subtle dimension and swirls of cinnamon or caramel.

HOW TO OBSERVE #NationalBalayageWeek

Balayage isn’t just for summer blondes and #NationalBalayageWeek will celebrate the freehand strokes, specks of gold, sun-kissed tresses, chestnut ombres, and everything in between. Matrix Color and Total Results invites you to come celebrate #NationalBalayageWeek in all its hair painting glory!

Join us and celebrate during Matrix #NationalBalayageWeek by:

  • Shopping your favorite SalonCentric products
  • Following Matrix on Instagram and Facebook for dedicated live education with top Matrix artists

NATIONAL BALAYAGE WEEK HISTORY

Matrix founded National Balayage Week in 2020 to celebrate this fantastic hair art form. MATRIX, the leading professional hair care, and hair color company in the United States proudly offers the best lighteners with Light Master and the best in hair care with Total Results.

National Day Calendar proclaimed National Balayage Week to be observed the week of August 16, annually.

About Matrix

Founded in 1980, MATRIX is committed to the development of its line of salon professionals and offers a wide range of products including COLORGRAPHICS, COLORINSIDER, Color Sync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results.

MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers. Matrix is happy to celebrate hair art and painting with exclusive deals and offers. Visit Matrix.com for hairstyle and hair color inspiration as well as MATRIX trends and tips! Professionals visit www.matrixprofessional.com for techniques, formulas, salon resources, and much more!

MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers. Matrix is happy to celebrate hair art and painting with exclusive deals and offers. Visit Matrix.com for hairstyle and hair color inspiration as well as MATRIX trends and tips! Professionals visit www.matrixprofessional.com for techniques, formulas, salon resources, and much more!

For additional information, please contact Chandra Magnuson (917) 937–2098—cmagnuson@matrix.com

There are over 1,500 national days. Don’t miss a single one. Celebrate Every Day® with National Day Calendar®!

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