SPIN MASTER, LTD founded Global Kinetic Sand Day on August 11th, 2020, to share the magic of the squeezable sand that never dries out. Since 2014, Kinetic Sand™ has been the moldable and mesmerizing sand that is so satisfying you can’t help but put your hands in the sand! Kids and parents alike love Kinetic Sand™ as an indoor activity, all year long! Originally developed to make sand play less of a mess by mixing sand with beeswax, Kinetic Sand has been further developed to the squeezable sand everyone knows and loves today.
The Registrar at National Day Calendar proclaimed Global Kinetic Sand Day to be observed on August 11th, annually.