Pokémon Day was approved by the Registrar at National Day Calendar in 2024. Beginning in 2025, Pokémon Day will be celebrated each year on February 27 to celebrates the global community that comes together for positive themes and engaging play through friendship, teamwork and perseverance.
Pokémon was launched in Japan in 1996 and today is one of the most popular and successful popular children’s entertainment properties in the world. The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated television TV series, home entertainment, and the official Pokémon website.