Zak (KSecret Dunbar-Bell), Creative Director and CEO of Jon Marc Collection, created National Curves Day in 2015 to encourage women (and now men also) to love who they are right where they are! In 2016, National Curves Day became incorporated as a global non-profit (COED) social organization embodying inner peace, confidence, love for self, and others. Their foundation mission is built on, “Embrace. Encourage. Empower.” for the curvy and plus-size community.
In 2018, the Registrar at National Day Calendar® proclaimed the day to be observed annually on the second Wednesday in October.