BRA DAY USA – Third Wednesday in October

BRA Day USA | Third Wednesday in October
(Last Updated On: November 8, 2022)



BRA (Breast Reconstruction Awareness) Day USA is observed on the third Wednesday in October.


Each breast cancer campaign brings a special focus on an area of concern. However, few shine a light on options after mastectomy or lumpectomy like BRA Day USA.  While reconstruction may not be for every woman, they should have access to the available options so they can make informed decisions.

Deciding whether to reconstruct breasts after a mastectomy is a personal decision. For some, the decision is a difficult one. It is important that patients are provided with all the information and tools to make the best decision for them. Remember, they’ve lived with their body, their breasts all their life. For many women, they’ve shaped the clothes they’ve worn, fed their children, and been a part of their more intimate life.

Women who chose to not have reconstruction performed also have choices. Prosthetic design and technology continually advance. Each woman should be provided with all their options. Her network should support her in every way through the journey and reassure her that whatever decision she makes is the right one for her.


Recognize the day by supporting someone you love who’s facing a decision after a mastectomy. Offer support and listen. Help them formulate their questions for the doctor. What’s best for one person may not be the best option for another. Use #BRADayUSA to share on social media.


Dr. Mitchell Brown, a Canadian plastic surgeon, started BRA Day in 2011.  The event expanded to the United States in 2012 as BRA Day USA.

Breast Reconstruction FAQ

Q. Where can I find more information about breast reconstruction surgery?
A. The American Cancer Society provides detailed information regarding breast reconstruction surgery.

Q. Where can I find more information about mastectomy?
A. offers in-depth information regarding mastectomy.

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