World Breast Pumping Day - January 27
(Last Updated On: May 4, 2022)


World Breast Pumping Day was created to acknowledge the time, effort, and dedication that pumping breastmilk requires. The day dedicated to breast pumping moms is observed each year on January 27th.

Pregnant women will need to decide whether to feed their baby formula or breastmilk. There are many reasons moms choose breast milk. One reason is that breastmilk is a healthier option. Breastfeeding is also a wonderful way to bond with their baby. For many moms, breastmilk is the least expensive and most convenient choice.

When moms choose to feed their baby breastmilk, they may need to pump their milk. Breast pumping helps to increase the amount of milk they produce. Some women have a harder time producing milk. Since pumping helps to stimulate production, these women might also benefit from breast pumping. One more reason moms choose to breast pump is so that milk will always be readily available for their baby. This is especially helpful for moms who wish to get a full night’s sleep or for working moms.

Breastfeeding and Pumping Facts
  • When a baby is born, breastmilk contains colostrum, which boosts the baby’s immunity.
  • Breastmilk also contains nutrients that help the baby’s brain and nervous system develop.
  • Breastmilk can be different colors and consistencies from one pumping to the next.
  • 8 out of 10 mothers choose to breastfeed their babies at birth.
  • It’s recommended that babies be breastfed until at least one year of age.
  • Breastmilk can be stored up to five days in the refrigerator.
  • Breastmilk can be kept frozen for up to 12 months.

Breast pumping is a big commitment. Since breast pumping doesn’t come naturally, it takes time and effort to learn how to do it right. Because breast pumping can be challenging, it’s important to support these mothers who choose to do it. In the end, most moms who choose breast pumping feel their efforts are well worth it.

HOW TO OBSERVE #WorldBreastPumpingDay

Moms who breast pump are encouraged to feel pride in their accomplishments. They are also encouraged to share their stories. If you don’t engage in breast pumping, there are other ways to participate.
If you know a mom who breastfeeds their baby, offer them a word of encouragement.

  • Learn about the history of breast pumping.
  • Research the many benefits of breastmilk.
  • Reach out to a mom who is having a hard time breast pumping or breastfeeding.

Don’t forget to share this day on social media with #WorldBreastPumpingDay or #WeCanPump

The observance also features some offers for moms, too! Visit the Celebration Deals page for more information. And if you know of a special offer that’s not listed, send us a message through our Contact Us link; we’ll be happy to get it added.


World Breast Pumping Day was founded by Wendy Armbruster in 2017. Armbruster, who is from Canada, made the first hand-free pumping bra. She created the day so that breast pumping moms could find a digital village in which to celebrate their accomplishments. A few of the recent themes have been “Every Drop Counts” and “Support Changes Everything.”

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