WOLFENOOT – November 23

(Last Updated On: November 8, 2022)


Every year on November 23rd, Wolfenoot celebrates both the spirit of the wolf and kindness. It’s also a day that encourages people to be kind to animals, especially dogs as they are descendants of the wolf.

Many people in the United States are gearing up for Thanksgiving. There are also many other holidays around this time, which include Kwanza, Hanukkah, and of course Christmas. But one holiday you may not have heard of yet is called Wolfenoot (pronounced wolf-a-noot). This holiday revolves around a wolf-like Santa clause that brings presents to humans. This “spirit of the wolf” especially likes those who are kind to dogs.

It’s hard to believe but the founder of this day was only 7 when he came up with the idea. His mom, Jax Goss, helped him develop the idea and turn it into an annual event. Her son is an animal lover who has been exposed at a young age to various conservation efforts. Within 24 hours of posting the new holiday on social media, people around the world were already jumping on board.


Every year, in the weeks leading up to Wolfenoot, the creator of the day posts a kindness challenge. Past kindness challenges have included:

  • Spend time hanging out with a kid
  • Make something for someone
  • Spend time with an animal
  • Plant something
  • Do something for yourself
  • Volunteer your time
  • Feed someone

The day also focuses on being kind to animals. Each year, those who celebrate this day raise money for local animal shelters. It’s also a day when the “spirit of the wolf” hides small presents around the house for humans. The ones that are nice to dogs get the best presents. On this day, the family also gathers to a feast of roasted meat, which is something that wolves like to eat. Another way to observe the day is share a dog photo on social media with #Wolfenoot.


The first Wolfenoot was held in 2018. The day was created by a 7-year-old boy in New Zealand. The young and imaginative animal lover told his mom that the idea for the day, “came from my brain.” Wolfenoot is held on November 23rd as this is the anniversary of “The Great Wolf’s Death.” Those who celebrate this day are called Wolfenati.


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