WINE TOURISM DAY – Second Saturday in November

Wine Tourism Day - Second Saturday in November
(Last Updated On: November 8, 2022)


On the second Saturday in November, Wine Tourism Day features wineries and wine-related events across the globe. It is also a day that highlights the economic impact of wine tourism.

Wine is big business. In the United States alone, people spend over 17 billion dollars on wine tourism. The wine industry in America brings 43 million visitors to over 10,000 wine producers all over the country. Wine is so popular that all 50 states have winery facilities. On a global scale, wine tourism accounts for more than 50 billion euros of direct revenue to the world economy. That equals about 57 billion U.S. dollars.

Dedicated wine tourists travel to wineries and vineyards all over the world. The most popular countries for wine tourism include France, Italy, Spain, Germany, the United States, Australia, and Argentina.

Some of the world’s best vineyards for wine tourism include:

  • Vik in the Cachapoal Valley, Chile
  • Antinori, Italy
  • Quinta do Crasto, Portugal
  • Chateau Smith Haut Lafitte, France
  • Robert Mondavi Winery in Oakville, California
  • Bodega Garzon, Uruguay
  • Zuccardi in the Uco Valley, Artentina

But besides drinking wine, what exactly do wine tourists do? Some people enjoy learning about the wine-making process. Others like to spend the day cycling on wine roads through the vineyard. Wine tourists also enjoy the scenery and learn about different cultures.

HOW TO OBSERVE #WineTourismDay

On Wine Tourism Day, wineries and vineyards around the world promote the wine they make and offer special tours. Many liquor stores offer discounts on bottles of wine. Wine tasting events, wine-making demonstrations, and educational workshops are also popular events on this day. To participate:

  • Research various vineyards around the world and also in your state.
  • Go out with friends for a glass of wine.
  • Plan a future trip to a vineyard in another country.
  • Learn more about wine by reading a book, such as The World Atlas of Wine, The Wine Bible, or Wine: A Beginner’s Guide.
  • Listen to a podcast, like Wine for Normal People, I’ll Drink to That, Wine Blast, or The Unreserved Wine Talk.

Share this day on social media with #WineTourismDay.


In 2009, the European Network of Wine Cities organized the first European Day of Wine Tourism. Since other countries began to join the movement, the event became known as Wine Tourism Day.

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