NATIONAL BROADCAST TRAFFIC PROFESSIONAL’S DAY
National Broadcast Traffic Professional’s Day honors those in radio and television traffic departments. Each year, the observance takes place on November 2nd, unless that day falls on a weekend. Then it is observed on the following Monday.
Broadcast traffic professionals schedule and work diligently with programs, announcements, and much more, on our nation’s broadcast stations. These experts ensure that listeners get the daily dose of their favorite programs but that their commercial supporters get the air time they paid for.
When is National Radio Day?
The first commercial broadcast took place on KDKA radio out of Pittsburgh, PA on November 2, 1920. Also known as National Traffic Directors Day or National Traffic Professional’s Day, the day honors the thousands of professional directors who have worked behind the scenes keeping the entertainment, talk shows, news, and commercials flowing. Through breaking news alerts, stormy weather, budgets, and differing personalities, these men and women maintain program development.
HOW TO OBSERVE #TrafficProfessionalsDay
While you’re listening to your favorite broadcasts, be sure to thank a traffic director. If you work in the broadcast business, be sure to recognize the traffic professionals that keep the shows running smoothly. Give them a shout-out using #TrafficProfessionalsDay to post on social media.
NATIONAL BROADCAST TRAFFIC PROFESSIONALS DAY HISTORY
While our research did not reveal the founder of National Broadcast Traffic Professional’s Day, the day commemorates the first commercial broadcast in the United States on November 2, 1920. Also, the Traffic Directors Guild of America is a strong supporter of this annual celebration and recognizes traffic directors and their over 30 titles that are acknowledged in the business.
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