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National Tequila Day July 24


On July 24 grab a lime and the salt.  It’s National Tequila Day!

Made from the blue agave plant, tequila has a deep and storied history. Named after the small town of Tequila in a valley west of Guadalajara in Jalisco, Mexico, the spirit was known as mezcal wine about the time the conquistadors came to the continent.

While there are a variety of succulents in Mexico used for several purposes, only one produces the nectar to distill tequila. Blue Agave, raised in the highlands region, grows larger in size and sweeter in aroma and taste. Agave grown in the lowland regions have a more herbaceous fragrance and flavor. In Mexico, legislation protects the manufacture of tequila. The law states tequila is only tequila if it is produced within Jalisco.  The law limits production to regions in the states of Guanajuato, Michoacan, Nayarit, and Tamaulipas. However, the same ingredients distilled anywhere else cannot be labeled tequila. 

Interestingly, many names we recognize on the labels today were the very first commercial producers of tequila. In fact, Jose’Antonio Cuervo held the first license for manufacturing the favored beverage, courtesy of the King of Spain. He kept a well-known company. Don Cenobio Sauza and Félix López, also producers of tequila, whose businesses continue in some form today.

Equally enjoyed in cocktails such as the margarita or tequila sunrise, a good tequila can be savored like a good whiskey. As a result, savvy drinkers experience the smooth renaissance of Tequila. It’s not the firewater they remember from their youth. 


Enjoy National Tequila day with some friends (Remember always to drink responsibly and never drink and drive).  Post on social media using #NationalTequilaDay.


Within our research, we were unable to identify the origin of National Tequila Day.

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