NATIONAL PACKAGING DESIGN DAY
National Packaging Design Day on May 7th each year celebrates the art of packaging design as well as design professionals. The global design community and those appreciative of beautiful, well-crafted packaging commemorate the day by sharing inspiring designs and exchanging ideas. The day also encourages an awareness of the craftsmanship behind the package.
Living in the golden age of packaging, the packaging is now much more than a means to protect a product or display a name. Packaging is the physical representation of a brand to the consumer. The packaging is compelling. It’s not just what’s on the shelf that matters, but the unveiling process as well. The layers, the textures, the moment of anticipation before seeing the product. People may not think of the packaging designers when purchasing a product or while opening a gift, but they exist, orchestrating the process from sketch to shelf.
HOW TO OBSERVE #PackagingDesignDay
Check out Design Packaging’s Top 10 Ways to Celebrate the day and share packaging you love. Here are other ways to celebrate the day:
- Judge a book by its cover. Packaging design goes into publishing, too. What makes you pick up a certain book?
- Study a creative packaging design. What caught your eye?
- Practice what you see. Incorporate elements of packaging design into your own design practices.
Give a shout out to an inspiring designer with #PackagingDesignDay.
NATIONAL PACKAGING DESIGN DAY HISTORY
Design Packaging founded National Packaging Design Day in 2015 to shine a spotlight on package design, presentation, and its role in a product’s brand.
The Registrar at National Day Calendar proclaimed the day on April 22, 2015, to be observed on May 7th, annually.
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