JEEP 4X4 DAY – April 4

Jeep 4×4 Day | April 4
(Last Updated On: March 29, 2023)


On 4/4, Jeep 4×4 Day launches us into adventure! Celebrate the excitement of discovery while venturing out in the open air.


Fresh air and warmer temperatures lure us outdoors, and what better way to experience the thrill of an excursion than in a Jeep 4×4. Whether it’s up rocky slopes or through muddy trails, Jeep vehicles let you take the adventure to a whole new level.

Crossing creeks, touring valleys, and maneuvering through rocky terrain are just part of the trek. You can see lost history and beautiful vistas in a Jeep brand vehicle. Get away with friends for the day or take off for a week by yourself to refuel. This celebration reminds us that every day was meant for adventure!


  • Get into your 4×4 and get out there.
  • Plan a 4×4 trip. Whether a day trip or an entire tour, find one that fits your lifestyle.
  • Share your experiences in a 4×4.
  • Invite friends and family to join you on an adventure.
  • Explore the world beyond your front door and use #Jeep4x4Day to share on social media.


The Jeep brand founded Jeep 4×4 Day to celebrate adventure-seeking in a Jeep brand 4×4.  

The Registrar at National Day Calendar® declared the first observance to take place in 2016 and annually thereafter.  

Jeep is a registered trademark of FCA US LLC.

Jeep FAQ

Q. What was the first Jeep?
A. Willys-Overland produced the first jeep prototype called a “Quad” in 1940. The U.S. Army had requested a light reconnaissance vehicle in anticipation of World War II.

Q. When did the Jeep become available commercially?
A. The first Jeep made available to the civilian population was the CJ-2A which was marketed to farmers.

Q. Is Jeep an acronym?
A. No. The word “Jeep” comes from the acronym for General Purpose vehicles. When you say “GP” quickly, it sounds like “Jeep”.

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