The California Associated Raisin Company trademarked the Sun-Maid name
The California Associated Raisin Company trademarked the Sun-Maid name. Just two years before, advertising executive E.A. Berg created an advertising campaign inspired by the very raisins dried by the sun. In an interesting twist of fate, Sun-Maid executive Leroy Payne spotted a young Lorraine Collett in a red bonnet and asked her to pose for a painting that would later become the Sun-Maid logo.