FASHION REVOLUTION DAY
April 24 is Fashion Revolution Day. It takes place on the anniversary of the 2013 Rana Plaza building collapse. On this day, organizers encourage people to ask of their favorite clothing brands “who made my clothes?” The goal is to create greater transparency in the fashion supply chain, to reveal some of the deplorable conditions in which clothing is made.
On April 24, 2013, a garment factory in Dhaka, Bangladesh collapsed, killing 1,133 workers and injuring 2,500 more. This was the deadliest disaster in the history of the clothing manufacturing industry. The Rana Plaza building was known to have been built with substandard materials under faulty conditions, yet the factory remained very active up until the deadly collapse.
Five months earlier, another garment factory in Bangladesh collapsed killing 110 people.
HOW TO OBSERVE
Organizers encourage grassroots and social media involvement. They say one of the main ways to get involved is through social media, asking people to use the all-important #whomademyclothes hashtag.
The group Fashion Revolution recommends this process: take a photo of your clothing label during Fashion Revolution Week, post the photo on social media, and ask the brand of the clothing, #whomademyclothes? Participants can tag the brand in the photo with #whomademyclothes so they can see your question. Share your photo on Instagram during Fashion Revolution Week (22nd-28th April) and encourage friends to do the same.
Here’s the website to see how to mark the day.
Watch the documentary “The True Cost.” https://truecostmovie.com/
Follow on social media with #fashionrevolutionday or the official hashtag of the industry: #WhoMadeMyClothes, #fashionrevolution
The first Fashion Revolution Day was April 24th, 2014. In 2016, it expanded into Fashion Revolution Week.
The day is sponsored by and promoted by the non-profit group called Fashion Revolution, a global movement with teams in over 100 countries around the world.
Fashion Revolution Day began as a social media campaign to bring attention to the devastating effects of fast fashion on the people who make the clothing.
The day was originated by two of the founders of the group Fashion Revolution, Carry Somers and Orsola de Castro.