DEPARTMENT STORE DAY
Department Store Day on October 16th annually urges us to consider how department store innovations have impacted shopping in our daily lives.
In existence since the early 19th century, department stores provided safe, clean environments for the new middle class to shop. They often offered many firsts, combining services with revolutionary style and convenience. Many department stores had lunch counters where shoppers could take a break for a drink, snack or lunch.
Through an era when merchandising and sales could be described as an art form, the brick and mortar stores where often magnificent pieces of architecture. With large clocks, brass, and statuary, the customer’s satisfaction was key. Some departments fill entire floors, making grand escalators, elevators, and plush seating a must.
While department stores are on the decline, many shoppers still enjoy browsing through the latest styles, testing out the newest electronics, and having someone assist them with the details of a purchase. Many shoppers couple the advantages of comparison shopping online catalogs, then visit their department store for the real-feel decision.
HOW TO OBSERVE #DepartmentStoreDay
Learn more about department store history. Watch documentaries such as The Store or Secrets of Selfridges. And since we know some department stores lure us in with their enticing displays, share your favorite! Of course, retail therapy is always an option. Visit your favorite department store and explore the sales. Use #DepartmentStoreDay to post on social media.
NATIONAL DEPARTMENT STORE DAY HISTORY
National Day Calendar continues researching the origins of this retail holiday.
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