DEPARTMENT STORE DAY
Department Store Day is observed annually on October 16. On Department Store Day, consider how department stores innovations have impacted shopping in our daily lives.
In existence since the early 19th century, department stores provided safe, clean environments for the new middle class to shop. They often offered many firsts, combining services with revolutionary style and convenience. Many department stores had lunch counters where shoppers could take a break for a drink, snack or lunch.
Through an era when merchandising and sales could be described an artform, the brick and mortar stores where often magnificent pieces of architecture. With large clocks, brass and statuary, the customer’s satisfaction were key. Some departments fill entire floors, making grand escalators, elevators and plush seating a must.
While department stores are on the decline, many shoppers still enjoy browsing through the latest styles, testing out the newest electronics and having someone assist them with the details of a purchase. Many shoppers couple the advantages of comparison shopping online catalogs, then visit their department store for the real-feel decision.
HOW TO OBSERVE
Visit a department store and use #DepartmentStoreDay to post on social media.
Within our research, we were unable to find the creator of Department Store Day.
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