DENIM DAY – Changes Annually

DENIM DAY – Changes Annually
(Last Updated On: February 3, 2023)


Each year in April, Denim Day raises awareness about all forms of sexual violence. Throughout the country and world, the day sets a standard of support for survivors and provides a foundation for solidarity through a simple message; there is no reason for sexual assault, not even the type of clothes a person wears.

The statistics are staggering but the personal stories are more haunting. According to RAINN statistics, 1 in every 6 American women has been a victim of an attempted or completed rape in her lifetime. There is no reason for them to be victims – not their age, their clothes, or their status. A woman’s job, clothing, and socio-economic status are not an invitation to assault.

The day calls for everyone to wear denim to show support for victims and survivors of sexual harassment, abuse, assault, and rape. College campuses, clinics, businesses, and organizations host educational events and fundraisers to increase awareness and change misconceptions.


  • Wear denim and support everyone’s right to wear the clothes they prefer.
  • You can also join a prevention and education campaign.
  • Donate to an organization that will help spread the message even further.
  • Volunteer to help the cause – domestic violence centers and hotlines require assistance.
  • Learn to become an advocate for change.
  • Start a conversation. During your discussion, share experiences.
  • Learn more by visiting
  • Use #DenimDay to share on social media.


In 199, an Italian Parliament overturned a 1992 rape conviction based on the victim’s clothing. According to the decision, the woman was wearing tight jeans and therefore must have given consent. This decision led to protests in Italy where women wore jeans showing support for the victim.

Since then, Peace Over Violence has sponsored Denim Day to raise awareness and eliminate sexual violence around the world.

Denim FAQ

Q. Who made the first denim?
A. Nearly everyone wears denim these days. Whether in the form of jeans, jackets or skirts, it’s a popular fabric. However, the first denim was created by accident in 17th century France. The sturdy fabric was created by weavers in Nimes and at the time, textiles were named for the place that first made them. In this case, the fabric was called “serge de Nimes” and was later shortened to denim.

Q. Are there different kinds of denim?
A. Yes. Denim comes in various colors, durability, and weights.

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