COW APPRECIATION DAY | SECOND TUESDAY IN JULY
Have you herd? Things go udderly awry in the middle of July each year during Cow Appreciation Day. People dress like bovines for free food. It’s a moo-ving experience to witness designed to save the lives of cows everywhere for just one day. How? By eating chicken instead, that’s how.
Across the country, for one day only, adults and children alike herd into their local Chick-fil-A for their favorite cow meal. And it’s not hay.
Spotted cowls of black and white hoof it across town. Between baseball and soccer, they steer themselves toward the nearest grazing. If it feels like deja-moo, perhaps you’ve joined in the stampede a time or two.
They arrive in cars, trucks, and even cow-a-sakies. Even though the crowds grow and grow, there’s never any need to beef up security. While some of us may be outstanding in our fields, we should get a mooove on before it’s pasture time to get free food.
Even the dairies across the country have joined the herd. They remind everyone of the good products cows and producers bring our way. It’s a positive way of milking a celebration and utilizing both sides of the hide.
HOW TO OBSERVE COW APPRECIATION DAY
Dress like a cow. Holstein, Herford, Angus – take your pick. Visit Chick-fil-A and get a free meal. Celebrate the cow. Give a cow some hay. They deserve it. Use #CowAppreciationDay to share on social media.
COW APPRECIATION DAY HISTORY
Chick-Fil-A created Cow Appreciation Day in commemoration of Heff R. Jones and his humorous “EAT MOR CHIKIN” billboard campaign that took place in 1995. In 2004, the first event was launched. It led to a fun and entertaining promotion for the restaurant.