Beer Can Appreciation Day recognizes the great day in 1935 when beer was first sold in cans.

Credit for the first beverage can goes to the Krueger Brewing Company of Richmond, Virginia. Made of steel and weighing in at almost 4 ounces, these hefty canisters opened with a church-key.

Click play and enjoy a story about National Beer Can Appreciation Day featuring our founder, Marlo Anderson. If you enjoy the 2-minute show, subscribe with your favorite podcast player.

While Krueger Brewing Company sold the first beer in a can, American Can Company made canning drinkable beer possible. Krueger took the risk with American Can Company just weeks before the repeal of Prohibition. Weighing in at 4 ounces, the hefty steel cans opened with a church-key. Loyal Krueger’s drinkers favored the can over the bottle 9-1.

Significant Dates in Beer Can History
  • 1935 -Cone-Top –  G. Heilemann Brewing Company – La Crosse, WI – Introduces cone-top cans that fit existing bottling lines convenient for small brewers with small budgets.
  • 1963 -Pull Tab – Pittsburgh Brewing Company – Revolutionizes the beer can when it introduces Iron City Beer in self-opening cans with pull tabs, also known as pop tops. With their sharp edges, the pull tabs became the feared litter at beaches, parks, backyards, and anywhere beverages were consumed.
  • 1975 – Stay Tab- Falls City Brewing Company of Louisville, KY introduces the Stay Tab removing the pull tab’s environmental impact.

This day provides people with the opportunity to enjoy and appreciate the many different kinds of beer cans. Around the world, collectors seek rare, novel, and unique varieties. A collector may have hundreds of beer cans in many different sizes, types, and ages.

HOW TO OBSERVE #BeerCanAppreciationDay

Enjoy a beer from a can. While you do, explore the art behind the beer can. As more craft beers hit the market, designing the labels become as much an art form as the can and the beer do. Learn more about beer making and the types of craft beer. Tour local breweries. Explore their canning process. As always, invite someone to join you. It is the best way to #CelebrateEveryDay! When you do, use #BeerCanAppreciationDay to post on social media.


While the observances commemorate the beer can’s debut in 1935, National Day Calendar continues searching for the creator of the day. 

There are over 1,500 national days. Don’t miss a single one. Celebrate Every Day® with National Day Calendar®!

January 24th Celebrated (and Not So Celebrated) History


The California Gold Rush begins when contractor James W. Marshall discovers the first gold samples while working for John A Sutter in Coloma, California.


Robert Baden-Powell organizes the first Boy Scout troop in England.


Krueger Brewing Company and American Can Company joined forces to bring the first canned beer to the market.


Percy L. Spencer receives U.S. patent no. 2,495,429 for a “Method of Treating Foodstuffs” or otherwise known as the microwave oven.


Discovery launches from Kennedy Space Center on a secret mission deploying an eavesdropping satellite.

January 24th Celebrated (and Not So Celebrated) Birthdays

Elisabeth Achelis -1880

Elisabeth Achelis advocated for a perpetual calendar that would replace the Gregorian calendar and in 1930 founded the World Calendar Association.

Mark Goodson – 1915

The television producer developed several game shows during his career. Some of his most popular games included, To Tell the Truth, The Match Game, and What’s My Line. Another that still airs today is The Price is Right.

Maria Tallchief – 1925

In 1947, the professional dancer became the first prima ballerina of the New York City Ballet and is considered America’s first notable prima ballerina.

Neil Diamond – 1941

For more than five decades the singer-songwriter has influenced generations of artists. Hits like “Sweet Caroline,” “Song Sung Blue,” “America,” and “Forever in Blue Jeans” also earned him induction into the Rock and Roll Hall of Fame.

John Belushi – 1949

In 1975, comedian and actor John Belushi joined six other cast members on the live satirical comedy sketch show Saturday Night Live. He also starred in several movies, sometimes with his brother Jim.

Mary Lou Retton – 1968

In 1984, the American gymnast won gold in the individual all-around competition in the 1984 Summer Olympics in Los Angeles, California.