7 Great Ways to Know Your Customer
(Last Updated On: September 25, 2020)


7 Great Ways to Know Your Customer – Are you a business owner? If so, you are probably aware of how important it is to know your customer. You should know what your customers want and how to provide the product or service they need. So how do you go about getting to know your customers? Here are 7 great ways to do just that.

1. Talk to Them

If your business depends on foot traffic, the best way to get to know your customers is to talk to them. Always say hi when they enter your place of business. Ask how they are doing. Strike up a conversation with them. One piece of advice: if you’re just getting to know them, stick to safe subjects like the weather or sports.

2. Create a Customer Profile

As you get to know your customer, create a customer profile to help you remember important information. A profile can also be helpful for identifying the needs of your customer. A customer profile should include their likes, dislikes, age, educational background, hobbies, and interests.

3. Keep Track of Their Purchases

Knowing about your customer’s purchase can help you better understand their likes and needs. When you know what your customers are purchasing, you can also ensure that you’ll always have their product on hand. If you own a food-based business, get to know their favorite menu items. Having this information in your head can help you make recommendations for future sales.

4. Invite Them to Follow You On Social Media

If you’re not on social media, you definitely should be! Once you set up your account on Facebook, Instagram, Twitter, and/or YouTube, you should invite your customers to follow you or like your page. Along with getting to know your customers better, social media is a great way to get reviews from your customers and receive feedback.

5. Conduct a Survey

It’s always good to know how your customers feel about your service or products. One way of getting this information is to conduct a survey. If you don’t want to take the time to do a survey, you could always use comment cards instead. Surveys and comment cards are both great ways to receive honest feedback and get to know your customers better.

6. Hold a Special Event

Have you had a Grand Opening yet? What about an Open House? Holding a special event like this provides a great way to interact with your customers. You don’t necessarily need to sell a product at your special event. However, you should consider serving food, giving away coupons, or having a raffle.

7. Follow National Day Calendar

Follow National Day Calendar and incorporate the National Days into your business. Celebrations attract your customers and help you to learn their interests while spotlighting some of your products and services, too.

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