In 2016, Whirlpool Corporation launched a campaign to put some “gNARliness” into everything they did as a way to encourage their employees to get excited about reaching goals and satisfying customers. The “NAR” in “gNARliness” had special meaning, representing their North American Region. When the campaign kicked off, the employees’ response was overwhelming. As a result, Whirlpool Corporation wanted to share this gnarliness by creating National Get Gnarly Day.
The Registrar at National Day Calendar approved the day in June of 2016.