Sushi Nozawa Group -the group behind SUGARFISH, Kazunori, and Nozawa Bar– founded National Hand Roll Day to celebrate the hand roll and Chef Nozawa introduction of the cylindrical-style hand roll to the United States over 40 years ago.
Sushi Nozawa Group opened KazuNori: The Original Hand Roll Bar in 2014 on the belief that the experience of eating hand rolls is truly something special and worthy of its own restaurant. With an unwavering commitment to quality, KazuNori makes their hand rolls with only the freshest fish, along with specially harvested seaweed, house-made sauces, and signature warm rice. In each location, guests dine at the counter while watching the chef make their hand rolls. And most importantly, they enjoy them while the seaweed is at its best.
In 2019, the Registrar at National Day Calendar proclaimed National Hand Roll Day to be observed on July 6th annually.