As part of Subaru Loves Pets month in October, the automaker with a lifetime commitment to loving pets has created another way to make a difference. In 2015, Subaru, in partnership with ASPCA®, created Make A Dog’s Day to raise awareness for pet adoption by showing the world just how good it feels to make a dog’s day. Since its launch, #MakeADogsDay has reached 68 million people and helped find homes for over one million dogs.
With a love of pets and caring for animals everywhere a vital pillar of the Subaru Love Promise, the automaker has continually given back to the canine friends that deserve it most.
“Make A Dog’s Day began as a way for Subaru to say thank you to the pets who support us, love us and make our world a better place,” said Alan Bethke, Senior Vice President, Marketing of Subaru of America, Inc. “Year after year, we’ve been proud to help raise awareness for pet adoption by showing the world how they can make a dog’s day and feel great doing it.”
The Registrar at National Day Calendar proclaimed National Make A Dog’s Day in 2019 to be observed on October 22nd, annually.