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SMALL BUSINESS SATURDAY – Saturday after Thanksgiving

SMALL BUSINESS SATURDAY – Saturday after Thanksgiving


Small Business Saturday reminds us of the prime shopping opportunities right in our own communities. Not only do the small businesses where we work, live, and play offer numerous gift-giving possibilities, they are hands-on and ready to complete your shopping list with quality, thoughtful gifts. 

Every year on the Saturday after Thanksgiving, the Shop Small movement has energized small business owners to prepare for customers in every way possible. That includes the traditional brick and mortar customer to the online shopper. The single-day event continues to grow each year.  That means business owners are ready for you to shop their stores!

Small businesses feed our communities. They keep our main streets thriving and employ nearly half of the American workforce. Supporting small business means you’re supporting your local economy, local business, tax base, schools, and infrastructure. Your holiday shopping will put food on the tables of people you know. 

You be doing your community some good, and you will also be finding quality gifts. Small businesses take pride in their work. They’ve worked hard for their dream, and it shows in their craftsmanship. 

HOW TO OBSERVE #SmallBusinessSaturday

Keep these tips in mind when shopping this holiday:

  • Check your holiday shopping list for those who would like handcrafted items and buy locally.
  • Handcrafted means a lot of things. For example, woodworking to sewing, pottery to quilting, welding to jewelry, baked goods to preserves and so much more!
  • Small businesses may specialize in one area or they may offer a variety of services. Don’t hesitate to walk in and explore the store. You may be surprised to find what they offer, and discover the one thing you’ve been looking for. 
  • Who has a hard to shop for family member? We all do, right? Ask the shop owner for help. They often have ideas you’ve never considered that will fill your empty stocking. 

Explore your community while supporting small businesses. While finding your amazing gifts, give a shout out to your favorite small business, too! Be sure to use #SmallBusinessSaturday to post on social media.


American Express founded Small Business Saturday in 2010 to get more customers into small businesses the Saturday after Thanksgiving. 

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