SMALL BUSINESS SATURDAY
American Express founded Small Business Saturday to help businesses with their most pressing need — getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The single day has grown into a powerful movement, and more people are taking part than ever before.
HOW TO OBSERVE
Support a small business and use #SmallBusinessSaturday to post on social media.
American Express founded Small Business Saturday in 2010.
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