NATIONAL COOLER DAY HISTORY
In 2019, RTIC Outdoors founded National Cooler Day to kick off the Memorial Day weekend by recognizing coolers as the Summer essential that makes getting away, helping out and celebrating so much easier.
The Registrar at National Day Calendar proclaimed National Cooler Day in May of 2019 to be observed the Friday before Memorial Day annually.
About RTIC Outdoors
Entrepreneurial twin brothers, John and Jim Jacobsen, gained success in the cooler industry by selling their high-end products for less. They offer high-quality coolers with all of the features customers want – at a fraction of the price you can buy in a retail outlet. How? By cutting out the big box retailers, using word of mouth, & social media to promote their coolers.
In the three years since launching RTIC Coolers—now known as RTIC Outdoors—the duo’s ultimate goal remains the same; provide high-quality, affordable products for all.
“It’s about the adventure, and how you can take RTIC along—spend the money on the adventure, not on the gear.” -John Jacobsen
