Raw Elements founded World Reef Awareness Day on June 1st to inform the world about the importance of our reefs and how we can protect them.
On May 16, 2019, the Registrar at National Day Calendar proclaimed World Reef Day to be observed on June 1st, annually.
ABOUT RAW ELEMENTS
Raw Elements USA®, a certified-natural sunscreen company that has pioneered the reef-safe movement with their non-nano zinc oxide-based sunscreens, founded World Reef Awareness Day on June 1st in support of its focus on sustainability, responsibility and education.
Raw Elements created the day to inform the world about the importance of our reefs and how we can protect them. Through World Reef Day, Raw Elements launched its largest educational activity to date. The campaign is in line with its active awareness campaigns. These campaigns include partnerships Aqua-Aston Hospitality, Hawaiian Airlines, Marriott and the Shore Hotel, their sponsorship of grassroots efforts of nonprofits and environmental groups, support of the Safe Sunscreen Coalition, as well as support for research and lobbying for the Sunscreen Ban Bill in Hawaii (which was signed into law in July 2018).