Pretty Loaded, LLC submitted National Situational Awareness Day in November of 2015. Pretty Loaded is an innovative situational awareness and self-defense enterprise that has inspired the personal safety of millions around the world. September 26th was chosen as the day because it is the birthday of Dru Sjodin, https://www.nsopw.gov/en-US/Home/DruSjodin one of the inspirations to start Pretty Loaded.
The Registrar at National Day Calendar® declared the day in 2015 to be observed on September 26th, annually.