The National Cattlemen’s Beef Association, a contractor to the Beef Checkoff and manager of the Beef. It’s What’s For Dinner. brand, founded National Beef Burger Day in 2020 to celebrate America’s favorite grilling protein and to kick off summer with delicious recipes, too.
On May 26, 2020, the Registrar at National Day Calendar proclaimed the celebration to be observed on May 28th, annually.