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MEDIA ALERT | NEW DAY PROCLAMATION | NATIONAL HAIR GLOSS DAY | AUGUST 3

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NATIONAL HAIR GLOSS DAY | August 3
National Hair Gloss Day | August 3

NATIONAL HAIR GLOSS DAY | August 3

On August 3, we raise awareness around the benefits of salon hair gloss services on National Hair Gloss Day.

#NationalHairGlossDay

The root of beautiful, healthy hair lies with hair professionals. These trained professional stylists know what’s best for your mane and keep you looking fabulous. Whether your maintenance schedule is low key, or you go for the color, cut and style, we rely on hair professionals to bring out our personality in their craft. Perfect for refreshing color and enhancing your hair’s natural shine, a hair gloss leaves you with healthier looking and feeling hair.

Mane Concept

What is hair gloss? Hair gloss is like lip gloss, meaning it adds a special coating that makes hair shine. In technical terms, hair gloss is a treatment that seals the cuticles of the hair to enhance hair tone. When hair gloss is applied, the cuticles become smooth showing radiant hair tone and sheen. In addition, hair professionals love to get to know their customers. This is how the stylist forms a relationship to provide better hair care and color. In fact, it is a great opportunity to create a bond between professional and customer resulting in a life-long friendship.

If you are looking to try a new shade or change your hair color for the first time, a hair gloss application is for you. Also known as demi-permanent hair color, hair gloss is a gentler form of color that fades gradually over time, meaning you won’t get harsh root regrowth. With results that can last anywhere from 4-6 weeks, a hair gloss service is the perfect way to try that new shade while achieving shiny, healthy-looking hair.

    Benefits of Hair Gloss

    Hair damage is the best reason to get a hair gloss treatment. Hair damage is caused by a variety of reasons, such as:

    • Styling with heat tools
    • Tap water
    • Mechanical damage.

    Hair professionals often explain to customers why their hair is damaged. Listening to your hair professional about care for your hair not only helps you take better care of your hair, but it also helps during visits to the salon.

    While stylists typically use glosses as a way to tone, color-correct, refresh, and add shine to hair, there are countless reasons to get a Gloss Service. Hair glosses are one of the most versatile professional hair treatments available. It provides beautiful and personalized end results. Plus with the right gloss, you will have health benefits for your strands.

    • Color without commitment
    • Refreshes hair color between appointments.
    • Color correct brassy hair.
    • You get glass hair results.
    • Gives your hair a pick-me-up.
    • Hair color is subtle, not drastic.

    What Kind of Gloss Should I Get? And Where? With so many colors and looks to choose from, a professional stylist will be able to customize a color that is perfect for you. Because glosses are a form of demi-permanent hair color, they allow for color without the commitment. Demi-permanent hair color or a Hair Gloss Service is offered in salons. Some professional brands offer services and products without ammonia, which is considered best for optimal hair health, as well as when a client might be sensitive to smell.

    YOUR TIME TO SHINE

    • Research the latest hair color trends and get inspired to transform your hair.
    • Book a gloss appointment before your next big event.
    • Get a Clear Gloss when your hair is feeling dull and uninspired.
    • Research where your nearest salon is!.
    • Book a gloss appointment, such as a Shades EQ Gloss Service.
    • Share your before and after photos of your hair gloss treatment on social media.

    Follow Redken on social media

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    REDKEN

    Redken and National Day Calendar teamed up in 2022 to create National Hair Gloss Day to be celebrated each year on August 3.

    ABOUT REDKEN 5th AVENUE NYC

    For over 60 years, Redken has been a leader in the professional salon industry, empowering professionals and consumers to achieve healthy hair transformations with confidence. Founded by Paula Kent, a woman who believed in the power of science, Redken was the first company to take a scientific approach to hair. The company defines the right balance of protein, moisture, and supported by an acidic pH, which remains the alpha and omega of haircare to this very day.

    All Redken products are made with the highest quality ingredients. In addition, they are tested by salon professionals to ensure maximum efficacy, for every hair type and texture and every hair need. Based in New York City, Redken supports the expertise of salon professionals with principle-based education, cutting edge technologies rooted in protein-science, and a portfolio of products. As the number one provider in demi-permanent hair color on the market, including Shades EQ, Redken offers maximum versatility and flexibility for clients of all hair types and hair textures.

    To learn more, visit Redken.com

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