Where the World Gathers to Celebrate Every Day




National Mom and Pop Business Owners Day honors all small business owners each year on March 29th.

Small businesses are a vital part of the United States economy, and the critical role they play is sometimes overlooked. Consumers can show them their much-deserved appreciation by shopping locally and at small businesses.

  • Give gift cards from your favorite small businesses to encourage others to shop there.
  • Share their social media pages to improve their following.
  • Talk about them. Word of mouth advertising is some of the best advertising small businesses get. 
  • Take their business cards and then recommend them to a friend.
  • Be a repeat customer. Remember small businesses are the ones who also support local events and schools, too.

According to the U.S. Small Business Administration, there are more than 27 million small businesses in the United States.

Owning your own business is a goal that many people strive to attain.  It takes long hours, hard work, and much dedication.  Countless hours of nurturing the business are needed in the process of growing the business.  From starting out to building and expanding, a successful small business is the goal of every owner. 

Some of these Mom and Pop shops are handed down from one generation to the next while others are new start-ups. “Mom and Pop” businesses offer superior customer service as the owners take personal pride in their operations as well as pride in their communities.

HOW TO OBSERVE #MomAndPopBusinessOwnersDay

Support the privately owned small businesses in your communities by shopping and buying gift cards. You might discover new businesses as you explore your community, too. As you shop, give your favorite businesses a shout-out. Let them know you appreciate them and their services.

Use #MomPopBusinessOwnersDay to post on social media.

The National Day Calendar Classroom also has projects to help you Celebrate Every Day!


Rick and Margie Segel founded National Mom and Pop Business Owners Day in honor of couples like his parents whose successful hat shop opened in 1939 and grew into a 10,000 square feet and $2 million clothing store.



National Vietnam War Veterans Day on March 29 honors the men and women who served and sacrificed during the longest conflict in United States history.

On March 29, 1973, combat and combat support units withdrew from South Vietnam. Generations later, Veterans of this time period are gaining the respect that was not so freely given upon their return. Involving five U.S. presidents, crossing nearly two decades and 500,000 U.S.military personnel, it left an indelible mark on the American psyche.

Returning veterans did not always receive respectful welcomes upon their arrival on American soil. Over 58,000 killed, never to return. The observance recognizes the military service of these men and women who answered the call to serve their country when she needed them. They didn’t make the decision to go to war.

Throughout National Vietnam War Veterans Day, we recognize the service and duty rendered by all servicemen and women of this era.

HOW TO OBSERVE #VietnamWarVeteransDay

Organizations across the country host events honoring National Vietnam War Veterans Day. These events include memorials, speeches, and luncheons honoring Vietnam veterans and their families. Invite a veteran you know to join you or help organize an event. Other ways to participate include:

  • Thank a Vietnam Veteran.
  • Buy them a drink or lunch.
  • Visit a local memorial. Volunteer to help organize events. 
  • Support a veteran’s organization in your community. Volunteer and offer your skills.
  • Watch a Vietnam War documentary. Some films we found are The Vietnam War: A Film by Ken Burns and Lynn Novick or Last Days in Vietnam directed by Rory Kennedy or Vietnam Nurses by Timeline.
  • Read about the Vietnam War. We recommend: Vietnam – A History by Stanley Karnow or They Marched into Sunlight: War and Peace, Vietnam and America, October 1967 by David Maraniss or The Quiet American by Graham Green and Robert Stone.

Send them a shout-out using #VietnamWarVeteransDay on social media.


U.S. Sens. Pat Toomey, R-Pa., and Joe Donnelly, D-Ind., introduced legislation in 2017 to honor Vietnam Veterans with a day. They chose the anniversary of the withdrawal of military units from South Vietnam. President Donald Trump signed the National Vietnam War Veterans Day Act on March 28, 2017, calling for U.S. flags to be flown on March 29 for those who served.



National Lemon Chiffon Cake Day on March 29th offers a bright and zesty celebration among the cake holidays. 

For a nice refreshing spring dessert, chiffon cake is a very light cake made with vegetable oil, eggs, sugar, flour, baking powder, and flavorings.  The fluffy texture is made by beating egg whites until stiff and folding them into the cake batter before baking. Chiffon cakes tend to be lower in saturated fat than butter cakes, potentially making them healthier than their butter-heavy counterparts.

The Secret of Chiffon

The recipe for the chiffon cake was a closely guarded secret for years. In the 1920s, angel food cake was quite popular, but Henry Baker thought he could make a lighter, richer cake. The insurance salesman-turned-caterer tinkered with ingredients until 1927 when he came upon the perfect combination of ingredients and methods to produce the airy richness he was looking for.  

Keeping the recipe to himself, he offered his services to the Brown Derby Restaurant in Los Angeles which catered to Hollywood’s elite.  Until 1947, Baker was the only person to bake chiffon cakes. Baker’s secret combination and methods relied on what bakers and chefs already knew about cakes and leavening. The lightness of angel food cakes relies on egg whites to create the loft and airiness. Traditional cakes used baking soda or powder for leavening. Baker combined both egg whites and baking powder to achieve a lightness like no other. And yet there was one other trick up Baker’s sleeve. Where angel food cake contained no butter, fat, or shortening of any kind, Baker added vegetable oil.

While today adding vegetable oil to cake recipes is commonplace, back in 1927 these oils were a newer ingredient to home kitchens. His cakes continued to grow in popularity and as they did so did the variety of chiffon cakes he made. Then, in 1947, Baker sold his recipe to General Mills for an undisclosed amount. The rest is baking history. 

HOW TO OBSERVE #LemonChiffonCakeDay

Challenge yourself to the lightness of chiffon. So many recipes offer us the zesty flavor we can’t resist! We’ve even found a few to try.


Use #LemonChiffonCakeDay to post on social media.


National Day Calendar continues to research the origins of this lemony cake day. 

In 2017, National Day Calendar® began celebrating each state in the order they entered the union starting the week of Independence Day and ending with Hawaii. We highlight a small part of each states’ history, foods and the people who make up the state. Many states have their own state celebrations, and National Day Calendar’s observances in no way replace them. There’s so much more to explore, we can’t help but celebrate our beautiful country even more!



On March 29th, National Nevada Day celebrates The Battle Born State and the 36th state to join the Union.

On October 31, 1864, Nevada joined West Virginia as the only other state to be granted statehood during the Civil War.

The mostly desert landscape is nearly devoid of trees. With vast open spaces, dramatic gorges, majestic mountains, and windswept rock formations, the state transforms quickly.

Nevada may have once been the loneliest state and is home to the loneliest highway. After the Comstock Lode discovery of silver in 1859, the population grew dramatically. By 1864 when the state was admitted to the union, Nevada lacked the 60,000 to be granted statehood and didn’t gain the needed residents until 1880. It would even lose population according to the U.S. Census Bureau and not achieve the qualifying numbers again until 1910.

Lonely or not, Nevada was the first state to vote for the 13th Amendment abolishing slavery.

Nevada wasn’t lonely for long. The population exploded when two railroads connected in 1905 and established a town called Las Vegas and first platted in 1910. It would be 30 years before the first resort would open. Casinos and glamour would soon follow.

As the casinos began to sprout, construction of Hoover Dam began. Formerly named Boulder Dam, the dam on the Colorado River provides hydropower to Nevada, Arizona, and California.

Most of the state is made up of National Parks providing some of the best opportunities for star-gazing anywhere. Perhaps that’s why Area 51 attracts so much attention and mystery. Well, who are we kidding?

HOW TO OBSERVE #NationalNevadaDay

Join National Day Calendar as we recognize Nevada’s hidden treasures and natural beauty. Uncover hidden gems and a little luck in Nevada! Use #NationalNevadaDay to share on social media.

March 29th Celebrated (and Not So Celebrated) History


For the first time in history, Congress appropriates federal funds for a road. Section 6 appropriated the first $30,000 for the Cumberland Road which would extend from Maryland to Ohio. Eventually, the national highway would extend to St. Louis, Missouri, and the Mississippi River.


In Atlanta, Ga, Dr. John Pemberton brewed the first batch of what is known today as Coca-Cola. He combined coca, wine, and other ingredients to create an elixir similar to that of Parisian chemist Angelo Mariani meant to cure headaches among other ailments. Not only did the tonic contain a form of cocaine (the coca plant is a source), but it was also an alcoholic beverage. Soon, prohibition came to Atlanta and Pemberton altered his recipe, removing the wine. Eventually, a process removing the cocaine from the coca leaves left Coca-Cola free of the schedule II drug.


Niagara Falls comes to an almost complete stop due to an ice jam upstream.


The U.S. Government begins rationing meat, cheese, butter, and other fats. These items are added to a growing list of rationed items including sugar, rubber, coffee, gas, shoes, and metals. Don’t even ask about the toilet paper.

Recipe of the Day

Easy Biscuits


2 cups all-purpose flour
1 tablespoon baking powder
1/2 teaspoon salt
1/2 cup shortening
3/4 cup cold milk


Heat oven to 450° F. Sift flour, baking powder, and salt into a large mixing bowl. Cut in shortening until the mixture becomes coarse crumbs.

While stirring with a fork, add milk. Stir until soft dough forms and pulls away from the bowl.

Dust dough with flour and place it on a lightly floured surface. Work in the flour until the dough no longer sticks.

Roll out the dough until it’s 1/2 inch thick. Using either a floured biscuit cutter or a cookie cutter, cut out biscuits. Repeat rolling and cutting until all dough is used. Biscuits can also be cut into squares with a sharp knife.

Bake biscuits on ungreased baking sheets for 10 minutes or until golden brown.

Serves: 10

March 29th Celebrated (and Not So Celebrated) Birthdays

John Tyler – 1790

In 1840, the country elected William Henry Harrison as the 9th President of the United States. John Tyler was his running mate, elected to the vice-presidency at Harrison’s side. Just 31 days into office, Harrison was dead and Tyler became the first un-elected president to take office.

Denton True “Cy” Young – 1867

The American professional pitcher earned the nickname “Cy” for his powerful cyclone arm. During his career, he set numerous records, many of which stood for more than a century. After his death, Major League Baseball created the Cy Young Award,  recognizing the best pitcher in baseball each year.

Lou Henry Hoover – 1874

Before becoming the 33rd First Lady of the United States, Lou Henry Hoover graduated from Stanford with a bachelor’s degree in geology. She traveled to China in 1899 with her new husband, Herbert Hoover, where she learned to speak and write Mandarin. Her love of the outdoors also drew her to the Girl Scouts where she was not only a leader but a president as well. All of these roles she took on before moving into the White House in 1929.

James E. Casey – 1888

With a $100 loan, James E. Casey and Claude Ryan launch the American Messenger Service in Seattle, Washington. They deliver by foot, bicycle, and streetcar. And they also deliver parcels. Today the company is known as United Parcel Service, and they wear brown uniforms while driving brown trucks and vans.

Pearl Bailey – 1918

In 1968, the American actress and singer won a Tony award for her lead performance in Hello Dolly!

Sam Walton – 1918

In 1962, in Rogers, Arkansas, the American businessman opened the first in a chain of department stores called Wal-mart.

Walt Frazier – 1945

The American point guard played 13 seasons for the New York Knicks and the Cleveland Cavaliers. In 1970 and 1973, Frazier won NBA championships with the Knicks.

Notable Mentions

Howard Lindsay – 1886
Pepper Paire Davis – 1924
LaToya Jackson – 1956
Jennifer Capriati – 1976

About National Day Calendar

National Day Calendar® is the authoritative source for fun, unusual and unique National Days! Since our humble beginnings on National Popcorn Day in 2013, we now track nearly 1,500 National Days, National Weeks and National Months. In addition, our research team continues to uncover the origins of existing National Days as well as discover new, exciting days for everyone to celebrate.

There’s a celebration for everyone. While National Road Trip Day satisfies the itch to wander, many pet days let us share our love of animals. National 3-D Day and National Astronaut Day honor the advancement of technology, too. Every food day you can imagine (National Avocado Day, for example), will keep you celebrating, also!

Be sure to stay in the know by signing up for our e-mail updates. Also, follow us on Facebook, Twitter, and Instagram

Our Ambassador Program is another way #CelebrateEveryDay®! Whether you become an ambassador or follow one of the savvy ambassadors, their fun videos and posts will keep you prepared for every holiday.