Lifetouch founded National School Picture Day in 2019 to celebrate the annual tradition of Picture Day. For over 80 years, Lifetouch has been taking school pictures for millions of children annually in the US and Canada. During the 2nd week of September (usually that Thursday) they photograph the highest volume of children annually – millions!
In 2019, the Registrar at National Day Calendar proclaimed the second Thursday in September to be observed as National School Picture Day annually.
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