Where the World Gathers to Celebrate Every Day


Get to Know Your Customers Day


Get to Know Your Customers Day reminds businesses to reach out to patrons and get to know them better. The day is observed annually on the third Thursday of each quarter (January, April, July, October). 

When businesses get to know your customers, you also get to know more about you need to grow. Remember when Main Street businesses were locally owned and operated? The owners knew you by name and knew your shopping habits. They typically knew what you wanted to buy, and if they didn’t have it, they were willing to get it in for you.

With the advent of the Internet and big-box stores, much of the personal attention has gone by the wayside. Get to Know Your Customers Day is a day to turn that around. Make it a point to get to know a little more about your customers and make each of them feel like they are your most important customer of the day.

Tips to Knowing Your Customer:
  • Ask your customers questions. Find out what services and products they need.
  • Use social media. Get the word out about your specials, new product or to find out what your customers like and don’t like about your store. And respond as quickly as possible. When you do, it will be noticed. Fixing a negative customer experience in a positive way can show you stand by your word and turn into multiple sales.
  • Follow up on a purchase. Ask your customers how the purchase or service worked for them. Not only will you find out about your product, but you will learn more about your customer and the services they need.
  • Network with other business. Learning and sharing best practices for getting to know customers from other successful businesses will also grow your business.

Grow your business by taking the time to get to know your customers. You’ll be planting a seed that will flourish! Use #GetToKnowYourCustomersDay to post on social media.


We have been unable to find the creator of National Get to Know Your Customers Day.



On July 18, National Sour Candy Day adults and children alike enjoy lip-puckering, eye-watering flavors. Choose your favorite sour candy and celebrate!

In the candy world, sour candy is the young, energetic, and fun member of the candy family. It awakens the taste buds and adds a punch of youthful energy. Every flavor combination out there creates a dazzling taste sensation. Sometimes the sweet candy delivers their wallopping tear-jerking surprise in a bite-sized lozenge or sucker that lasts for several minutes. Other times, it delivers a punch in a chewy form.  These fun sour candies come in a variety of fun shapes and sizes. From chewy twists and ropes to sweet bite-sized pieces and straws, each one creates a unique juicy tang.  

On this sweet holiday, instead of trying regular old candy, celebrate by trying sour candy. It’s like having a birthday and not getting any older!  If you’ve tasted sour candy before, try a new flavor or finding out which one makes your mouth pucker the most! Will it be Cherry or Watermelon or maybe a combination of Tangerine-Lemonade? July 18th is the perfect day to share any of the variety of flavors the American Licorice Company has to offer.


Brighten up your day with some sour candy. Visit a sweet shop and pick up a bagful. Share with your friends or coworkers. See who makes the best pucker and share your sour combinations using #NationalSourCandyDay on social media.


American Licorice Company founded National Sour Candy Day in 2015 to celebrate all the tasty varieties of sour candies and to encourage everyone to give them a try. To learn more about the Sour Punch® brand, follow on Facebook and Twitter.

The Registrar at National Day Calendar proclaimed National Sour Candy Day to be observed on July 18th annually. 

National Caviar Day - July 18


On July 18, National Caviar Day recognizes a seafood delicacy with roe on toast. The day also raises awareness about the survival of the sturgeon.

In simple terms, caviar is Sturgeon fish eggs.  There are several species of Sturgeon fish.  As a result, the caviar produced varies in colors depending on the species.  Caviar is full of protein and vitamins making the delicacy a healthy meal.  

The United States led distribution at 600 tons per year until around 1900. However, due to the over-harvesting of Sturgeon fish for the caviar, the U.S. banned harvesting for a time to protect the sturgeon fish from becoming extinct. The population has never recovered sufficiently since the ban, resulting in caviar’s continued status as a luxury item. Since then, harvesting, import, and export are restricted. 

However, since sturgeon don’t reach maturity until they are between 6-25 years old, depending on the breed, establishing a farm takes time. Once they reach maturity, aquaculture needed to perfect methods for spawning. According to the North American Sturgeon and Paddlefish Society, by 2012 there were 21 sturgeon farms in the U.S. and Canada.

The day serves both as an awareness of the food source and a celebration of a delicacy.


Learn more about the ancient sturgeon and the many species. While you’re exploring the vast history of the amazing fish, enjoy some fair trade caviar and post on social media using #NationalCaviarDay.


We were unable to identify the creator of National Caviar Day.

On Deck for July 19, 2019

About National Day Calendar

National Day Calendar® is the authoritative source for fun, unusual and unique National Days! Since our humble beginnings on National Popcorn Day in 2013, we now track nearly 1,500 National Days, National Weeks and National Months.  In addition, our research team continues to uncover the origins of existing National Days as well as discover new, exciting days for everyone to celebrate.
Whether you want to celebrate your favorite mail carrier and flip flops, share your joy for bacon and chocolate cake or enjoy popcorn (our office favorite) on National Popcorn Day, stay in-the-know by signing up for our e-mail updates, and follow us on Facebook and Twitter. Don’t find yourself unprepared on Talk Like a Pirate Day or Answer the Phone Like Buddy the Elf Day – join us as we #CelebrateEveryDay®!