Zak (KSecret Dunbar-Bell), Creative Director and CEO of Jon Marc Collection, created National Curves Day in 2015 to encourage women (and now men also) to love who they are right where they are! In 2016, National Curves Day became incorporated as a global non-profit (COED) social organization embodying inner peace, confidence, love for self, and others. Their foundation mission is built on, “Embrace. Encourage. Empower.” for the curvy and plus-size community.
In 2015, National Curves Day launched with over 100 weeks of social media promotion encouraging women to embrace all things plus positive while at the same time strengthening efforts to stop body-shaming. As the movement grew, so did the urge and desire to empower men who faced challenges battling society’s norms. In 2017, the event became COED (inclusive) and the organization’s mission of Embrace.Encourage.Empower. attained equal purpose.
In 2018, the Registrar at National Day Calendar® proclaimed the day to be observed annually on the second Wednesday in October.