JANUARY 17, 2019 | GET TO KNOW YOUR CUSTOMERS DAY | NATIONAL HOT BUTTERED RUM DAY | NATIONAL BOOTLEGGER’S DAY
GET TO KNOW YOUR CUSTOMERS DAY
Get to Know Your Customers Day is observed annually on the third Thursday of each quarter (January, April, July, October). This is a day to reach out to your patrons and get to know them better.
When businesses get to know your customers, you also get to know more about you need to grow. Remember when Main Street businesses were locally owned and operated? The owners knew you by name and knew your shopping habits. They typically knew what you wanted to buy, and if they didn’t have it, they were willing to get it in for you.
With the advent of the Internet and big-box stores, much of the personal attention has gone by the wayside. Get to Know Your Customers Day is a day to turn that around. Make it a point to get to know a little more about your customers and make each of them feel like they are your most important customer of the day.
HOW TO OBSERVE
Grow your business by taking the time to get to know your customers. You’ll be planting a seed that will flourish! Use #GetToKnowYourCustomersDay to post on social media.
Within our research, we have been unable to find the creator of National Get to Know Your Customers Day.
NATIONAL HOT BUTTERED RUM DAY
Depending on where you are on this January day, it may be warm, chilly, cold or frigid. Enjoying a hot buttered rum drink would sure be a good way to warm up if you are in one of the latter three of those options. Join with thousands of others across the United States, as they celebrate National Hot Buttered Rum Day, an annual January 17th occurrence.
A mixed drink containing rum, butter, hot water or cider, sweetener and spices (typically cinnamon, nutmeg, and cloves), hot buttered rum is especially favored during the fall and winter months and is sometimes associated with the holiday season.
In the United States, hot buttered rum’s history dates back to the colonial days. It was in the 1650s when Jamaica began importing molasses to Colonial America. New England started opening distilleries where the colonists then began adding distilled rum to hot beverages such as toddies and nogs, creating hot buttered rum, eggnog and others.
Hot buttered rum is often made by blending a buttered rum batter with dark rum. Dark rum is rum which has been barrel-aged for an extended length of time to retain a more intense molasses flavor. Those that prefer a milder or a spicier taste may choose the option of using light rum or spiced rum mixed with the batter.
HOW TO OBSERVE
Surprise your friends by making this Hot Buttered Rum Quick Bread recipe.
Use #HotButteredRumDay to post on social media.
Within our research, we were unable to find the creator of National Hot Buttered Rum Day.
NATIONAL BOOTLEGGER’S DAY
National Bootlegger’s Day is observed annually on January 17.
January 17 is the birthday of Templeton Rye Whiskey, bootlegger Al Capone and the son of another bootlegger, Meryl Kerkhoff.
The earliest use of the term bootlegger was during the 1880s in the Midwest when one would conceal flasks of liquor in their boot tops when going to trade with Native Americans.
The term found its permanent place in the American vocabulary when Congress passed the Eighteenth Amendment prohibiting the manufacture, transportation, and sale of alcohol in 1920.
Despite now being illegal, thirsty Americans still had a demand for liquor. While some distilleries switched their production to something legal, others took to bootlegging.
Bootleggers helped fill the demand by smuggling various brews from Canada and Mexico, and later distilling their own liquor in backwoods and secluded areas. They brought their loot back to sell to speakeasies, individuals and other establishments.
Other terms, such as rum-runner and moonshiner, became popular during this time as well.
Bootlegging has a legendary history. The Mafia arose out of the illegal and coordinated activities of bootlegging. Storied names like Al Capone, Lucky Luciano, Alphonse Kerkhoff, and Bugs Moran are surrounded by glamour, danger, and mystery.
Prohibition was repealed in 1933 when Congress ratified the 21st Amendment.
ABOUT TEMPLETON RYE
When Prohibition outlawed the manufacture and sale of alcoholic beverages on January 17, 1920, many enterprising residents of a small town in Iowa chose to become outlaws – producing a high caliber and much sought-after whiskey known as TEMPLETON RYE, or “THE GOOD STUFF” to those in the know. Alphonse Kerkhoff was one of those Templeton outlaws.
Over the course of its storied history, Templeton Rye became Al Capone’s whiskey of choice, quickly finding its way to the center of his bootlegging empire. Templeton Rye is based on the original Prohibition era Kerkhoff recipe. It is aged in charred new oak barrels for a smooth finish…and a clean getaway.
January 17 is not only the birthday of Templeton Rye, but it’s also the birthday of Al Capone as well as the original Bootlegger’s son, Meryl Kerkhoff. Please join our community of enthusiasts at the Bootlegger’s Society.
HOW TO OBSERVE
Share a bottle of Templeton Rye with friends. Post photos on social media using #BootleggersDay or #TempletonRye
National Bootlegger’s Day was submitted by Infinium Spirits and proclaimed by the Registrar of National Day Calendar in June 2015.
About National Day Calendar
National Day Calendar™ is the authoritative source for fun, unusual and unique National Days! Since our humble beginnings on National Popcorn Day in 2013, we now track nearly 1,500 National Days, National Weeks and National Months. In addition, our research team continues to uncover the origins of existing National Days as well as discover new, exciting days for everyone to celebrate.
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