Hudson’s Bay founded National Red Mitten Day to encourage Canadians to show their support for Canadian athletes and share their national pride through the tradition of wearing the company’s Red Mittens. Their goal on November 21st is to sell 25,000 Red Mittens to support Canadian Athletes in pursuing their dreams.
Since its launch ahead of the Vancouver 2010 Olympic Winter Games, Hudson’s Bay’s Red Mittens have become the nation’s most iconic symbol of Canadian Olympic pride. From every sale of a pair of Red Mittens, $3.90 goes to support Canadian athletes. To date, the Red Mittens alone have raised more than $30 million for the Canadian Olympic Foundation.
The Registrar at National Day Calendar proclaimed National Red Mitten Day to be observed annually beginning November 21, 2017.
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For more information, please contact:
Michelle Veilleux
Public Relations Director
Hudson’s Bay
416-256-5182
Michelle.Veilleux@hbc.com
