In 2020, Hollister founded World Teen Mental Wellness Day––the first day dedicated to observing teen mental wellness. The Registrar at National Day Calendar proclaimed the day to be observed on March 2nd, annually.
The Hollister Confidence Project is a 365-days-a-year people-powered initiative dedicated to helping all teens worldwide feel their most confident, comfortable and capable. The Hollister Confidence Fund gives grants to nonprofit groups and projects focused on areas including teen mental health, equity for young Black, Indigenous, & People of Color (BIPOC), safety & inclusion for LGBTQ+ youth, anti-bullying efforts & sustainability. To learn more, visit hollisterco.com/confidenceproject.