Get to Know Your Customers Day reminds businesses to reach out to patrons and get to know them better. The day is observed annually on the third Thursday of each quarter (January, April, July, October).
When businesses get to know their customers, they also get to know more about what they need to grow. Remember when Main Street businesses were locally owned and operated? The owners knew you by name and knew your shopping habits. Additionally, they typically knew what you wanted to buy. Not surprisingly, they were willing to get it in for you if they didn’t have it.
Unfortunately, with the advent of the Internet and big-box stores, much of the personal attention has gone by the wayside. Get to Know Your Customers Day is a day to turn that around. Make it a point to get to know a little more about your customers. Most importantly, make each of them feel like they are your most important customer of the day.
Tips for Knowing Your Customer:
Ask your customers questions. Find out what services and products they need.
Use social media. Get the word out about your specials and new product. Social media is a great tool to find out what your customers like and don’t like about your store. It’s important to respond as quickly as possible. When you do, it will be noticed. remember, fixing a negative customer experience in a positive way can show you stand by your word. In turn, it could transfer into future multiple sales.
Follow up on a purchase. Ask your customers how their purchase or service worked for them. Not only will you find out about your product, but you will learn more about your customer and the services they need.
Network with other businesses. Learning and sharing best practices for getting to know customers from other successful businesses will also grow your business.
HOW TO OBSERVE GET TO KNOW YOUR CUSTOMERS DAY
Grow your business by taking the time to get to know your customers. In doing so, you’ll be planting a seed that will flourish!
Ask your customers what you’re doing right and what they would like to see improved.
Use #GetToKnowYourCustomersDay to post on social media.
In 2017, National Day Calendar®began celebrating each state in the order they entered the union starting the week of Independence Day and ending with Hawaii. We highlight a small part of each states’ history, foods, and the people who make up the state. Many states have their own state celebrations, and National Day Calendar’s observances do not replace them. There’s so much more to explore; we can’t help but celebrate our beautiful country even more!
NATIONAL KENTUCKY DAY | OCTOBER 19
On October 19, National Kentucky Day recognizes the 15th state to be granted statehood.
The Bluegrass State became the first to enter the union west of the Appalachian Mountains. Home to the Kentucky Derby, Fort Knox, and the birthplace of one the nation’s most beloved presidents, Kentucky is bordered by rivers on three of its four boundaries.
Musical roots run deep in Kentucky. There’s opportunity from ancient history to modern-day to explore all variety of music the state holds dear. Of course, it’s called The Bluegrass State for a reason!
When it comes to athletic pursuits, Kentuckians are skilled both on and off the court. The Kentucky Derby, one of the jewels of the Triple Crown, takes place in May every year in Louisville. Founded in 1875, the derby holds many traditions, including serving mint juleps.
On the court and the field, they keep up a fierce rivalry with their Hoosier neighbors. Basketball, in particular, has held a strong tradition in the state.
Daniel Boone blazed trails through Kentucky, and several state parks and sites bear his name. Along those paths are all the natural wonders of Kentucky. From the Mammoth Caves (they are mammoth because they’re the longest in the world) to the national forests, crystal clear lakes, and magnificent waterfalls.
HOW TO OBSERVE NATIONAL KENTUCKY DAY
Join National Day Calendar as we recognize Kentucky’s hidden treasures and natural beauty. Uncover tucked away places and find all Kentucky has to offer! Use #NationalKentuckyDay to share on social media.
For a complete list of Kentucky State and National Parks & Historic Sites visit www.parks.ky.govand www.nps.gov. Check out a few of the featured sites around the state below.
The Great Emancipator, Abraham Lincoln, was the 16th President of the United States.
As a child, Lincoln experienced poverty, but a loving stepmother raised him and instilled a love of reading. In adulthood, Lincoln held many occupations. However, it wasn’t until his late twenties that he passed the bar and began to practice law.
The prairie lawyer’s success eventually led to the Illinois legislature and a term in Congress before he debated Stephen Douglas for a Senate seat and lost. During those debates, Lincoln gained attention as a prospect for the 1860 presidential election.
Lincoln was elected to two tumultuous terms during the American Civil War. He saw the country through the war, freed the nation of slavery, and reunited a country. On April 14, 1865, a few months into his second term, while attending a performance at The Ford Theater, President Lincoln was assassinated by John Wilkes Booth.
Christopher “Kit” Carson gained recognition as a guide and tracker along the Oregon Trail. The frontiersman turned into a mythical character following the Mexican War as tales of his battles filled dimestore novels. The line blurs where truth and fiction meet.
One of horse racing’s most successful jockeys, Isaac Burns Murphy developed racing strategy to win his races. Murphy was inducted into the National Museum of Racing’s Hall of Fame in 1956.
Together Patty and Mildred Hill composed songs for children and published Song Stories for Kindergarten. The melody for one composition, Good Morning to All, gained worldwide fame by another name. Sung at birthday celebrations for generations, Happy Birthday to You became the focus of a lawsuit in 2013 when the copyright came under the scrutiny of a class action lawsuit.
Regardless of the outcome of the lawsuit, the contributions of both Patty and Mildred Hill to the education of preschool and kindergarten aged children outweighs the questions brought forth long after their deaths.
Both sisters taught at the Louisville Experimental Kindergarten School. Mildred Hill was a lifelong composer, and Patty Hill dedicated her life to education and developing tools and resources for educators. She founded the National Association for Nursery Education (now known as the National Association for the Education of Young Children).
In 1996, both Patty and Mildred Hill were posthumously inducted into the Songwriters Hall of Fame.
Garrett Morgan’s inventiveness led to lifesaving devices that saved lives for firefighters and military personnel. His canvas hood allowed rescuers to withstand smokey conditions longer allowing them to take in the fresher air and save lives.
John Scopes gained notoriety as the educator who broke a new Tennessee law for teaching evolution in the classroom. While the jury brought a guilty verdict, it was overturned by the supreme court two years later on a technicality. Despite this, Scopes never taught again. He later wrote a memoir, Center of the Storm, recounting his experience.
Professional basketball player, Clifford Hagan, played for the St. Louis Hawks and the Dallas Chaparrals. The small forward was inducted into the Basketball Hall of Fame in 1978.
The Coal Miner’s Daughter, Loretta Lynn, found her legendary voice as a Grammy-winning singer-songwriter from Bucher Hollow, Kentucky.
Founder of gonzo journalism, Hunter S. Thompson immersed himself into his reporting, creating a new style of journalistic reporting. Thompson’s best-known work, Fear and Loathing in Las Vegas, has been published by Random House and adapted to film.
There is only one man faster than Tyson Gay. The Olympic sprinter ties for the second fastest man on Earth.
Harriette Simpson Arnow gained critical acclaim for her novel The Dollmaker and penned several short stories, essays and other novels. Arnow mastered the Appalachian dialect in her fiction and created complex female characters. Her stories unfolded much like John Steinbeck’s did at the time, but with a female perspective, and Arnow received much less credit for her talent.
Every year on October 19th, National Seafood Bisque Day serves up a hot, delicious meal for seafood lovers. The day celebrates a luxurious bowl of tasty soup made from the catch of the day!
Seafood bisque is a smooth, creamy, and highly-seasoned soup of French origin. Recipes call for a strained broth of crustaceans. Use seafood such as lobster, crab, shrimp, or crayfish.
The name “Bisque” is likely derived from Biscay, as in the Bay of Biscay. However, the crustaceans are certainly bis cuites, meaning “twice-cooked.” Recipes require cooks to first sauteed the seafood lightly in their shells, then simmered in wine or cognac and aromatic herbs before being strained.
This rich and filling soup goes well with a crusty chunk of bread. Serve it as the introduction to a larger meal or the meal itself. If you enjoy wine, try Gewurztraminer with your bisque.
HOW TO OBSERVE SEAFOOD BISQUE DAY
Celebrate the day by trying one of the following Seafood Bisque recipes. Or share one of your own. Be sure to make it a real celebration by sharing with friends and family. As always, use #SeafoodBisqueDay to post on social media.
NATIONAL SEAFOOD BISQUE DAY HISTORY
National Day Calendar® continues researching the origins of this warming food holiday.
Q. What’s the difference between a bisque and a cream soup?
A. In a bisque, the cream is added earlier in the cooking process. A cream soup adds the cream last. The amount of seasoning is also different between the two soups.
Q. Are bisques only made with seafood?
A. No, though traditionally recipes for bisques only included seafood as the prime ingredient. However, several kinds of ingredients star in these flavorful soups today. Try chicken, potato or corn bisques, for example.
Q. Are all bisques soup?
A. Yes. Bisque is a type of soup just like broth-based, cream-based soups, chowders, and are soups.
On October 19th, the National LGBT Center Awareness Day celebrates the services provided by centers across the nation.
LGBT community centers provide services to everyone from youth to seniors. They provide an environment of advocacy, empowerment, and support. Through their services, the LGBT community find cultural events, wellness programs, career services, and more. In times of crisis, community centers often provide the first line of contact. However, they serve as a network, connecting people in the LGBT community together.
These organizations also serve as a point of education. From the cultural aspects of the LGBT community to providing resources, these centers offer vital services to entire neighborhoods.
HOW TO OBSERVE LGBT CENTER AWARENESS DAY
Many community centers will hold events on this day. Some events include fundraisers, art shows, clinics, seminars, open houses and more. Join an event near you.
As a way of showing your gratitude, offer to run a fundraiser or make a donation. Learn more about your local community center’s opportunities and become involved. Support for your local community center by giving them a shout out. Share your skills with your local center to improve your community. Give a shout out to your local LGBT Center on social media. While celebrating, be sure you use #LGBTCenterAwarenessDay to post on social media.
NATIONAL LGBT CENTER AWARENESS DAY HISTORY
CenterLink sponsors LGBT Center Awareness Day, which was founded in 1994 to bring attention to the positive work provided by centers. The sponsor, CenterLink, serves over 40,000 people weekly, wanted to highlight the ways people can get involved and use their local centers.
October 19th History
John Jay is sworn in as the first Chief Justice of the United States. He served until June 29, 1795.
Near a battlefield in France, Helen Purviance began frying doughnuts for homesick troops. Her act of kindness as part of the Salvation Army turned into a mission. Women working with the Salvation Army used their ingenuity to convert everyday items to use in the doughnut production lines all along the frontline. Today, their efforts are celebrated on National Doughnut Day.
At the age of 18, Anna Lee Aldred persevered in becoming the first woman in North America to be licensed as a professional jockey. Despite opposition, the equestrian triumphed and began her professional career.
Researchers at Rutgers University isolate the antibiotic Streptomycin bringing forth a treatment for tuberculosis.
The French scientist, Dr. Alain Bombard, tested his theory of survival adrift at sea. He believed sailors stranded at sea could survive indefinitely on what the sea offered. In a small inflatable raft, he set sail from the Canary Islands and drifted across the Atlantic Ocean. He arrived in Barbados on December 24, 1952. Bombard survived on raw fish, plankton and sips of seawater and rainwater. Sealed in a waterproof bag were emergency rations that were notarized before he left on the journey.
Bobby Orr hits the ice with the Boston Bruins in his NHL regular-season debut. They squared off against the Detroit Red Wings and won 6-2.
NASA’s Mariner 5 flies past Venus sending back detailed data.
Directed by and starring Kevin Costner, the film Dances with Wolves premieres in Washington D.C. The film won seven Academy Awards including Best Picture and Best Directing.
October 19th Birthdays
Annie Smith Peck – 1850
Among her many accomplishments, Annie Smith Peck became known for her mountaineering spirit. After climbing Mount Shasta in California at the age of 38, Peck never looked back. Her last climb was 44 years later when Peck ascended Mount Madison in New Hampshire. In between, she set records climbing ambitious mountaintops and also helped to found the American Alpine Club.
Alice McLellan Birney – 1858
In 1897, Birney founded the National Congress of Mothers. Today, the organization is better known as the National Parent-Teacher Association.
Auguste Lumière – 1862
Auguste Lumière, along with his brother, became film pioneers when they invented and began manufacturing a motion picture camera and projector. The device, called a Cinèmatographe, captured images at 16 frames per second. They set to work filming everyday events and conducted their first public screening on December 28, 1895.
Marguerite Perey – 1909
In 1939, the French physicist discovered the last naturally occurring element, francium (Fr). Perey was a student of Marie Curie, and in 1962 she became the first woman elected to the French Acadèmie des Science.
Subrahmanyan Chandrasekhar – 1910
In 1983, the astrophysicist and William A Fowler won the Nobel Prize for Physics for their discoveries regarding the later evolutionary stages of massive stars.
Evander Holyfield – 1962
The American boxer stands alone in a couple of pugilism categories. He’s the only professional boxer to win the heavyweight championship four times, and he’s the only boxer to hold undisputed championships in two weight classes – cruiserweight and heavyweight.
National Day Calendar and Celebrate Every Day are registered trademarks of Zoovio, Inc. All commercial use must be approved by Zoovio, Inc. Duplicating, plagiarizing, or falsely claiming creative ownership, printed or digital, without consent of National Day Calendar®, is considered a violation of United States copyright laws.