Through the use of innovative and breakthrough bonding technologies, the Brazilian Blowout treatment improves the health and condition of the hair. It creates a protective protein layer around the hair shaft. As a result, it eliminates frizz and smooths the cuticle. So, those with Brazilian Blowouts don’t fear the summer humidity and feel confident in their look. The Registrar at National Day Calendar proclaimed National Brazilian Blowout Day to be celebrated in August 2014.